Alphabetical brings pro-bono design power to our Sponsor a Shelf campaign!

We are delighted to announce the Spring Launch of our Sponsor a Shelf campaign with brand new artwork generously designed and donated by global creative agency Alphabetical! Alphabetical is an independent creative agency working at the intersection of culture and technology, creating brands and multi-sensory experiences that ignite human curiosity through design. Find out more info here.

Back in the Autumn, we were delighted to secure our first Sponsor a Shelf partnership with event production specialists, Focus Productions, who committed to help ensure our ‘Essentials’ shelves remain stocked. We then had a chance conversation with Tom Taylor from Alphabetical at a We Are Waterloo event, who expressed an interest in supporting the scheme through some pro-bono design work.

The team set to work and have created a series of engaging logos, animated logos and flyers which we are using as part of our Spring Launch.

Click here to see one of their great animated logos.

We are hugely grateful for all the donations of food we receive on a regular basis but as the need has grown, so has our work in this area and we now have to purchase a significant amount of our food to top up the donations. Therefore, our Sponsor a Shelf scheme hopes to engage local businesses and corporates to support our work on a monthly basis and ensure we can meet every request for a parcel. Our hope is that with these fantastic resources from Alphabetical, we will be able to reach even more local businesses and grow awareness about and support for our work.

If you are connected to a business and would like to know more about our Sponsor a Shelf scheme, please get in touch with our Corporate Fundraiser, Anna Parr.

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